Our Story
We launched our first women's Sensational Street Football Tournament in 2004. After a decade of success, including five amazing years at the Roskilde Music Festival, we concluded the festival tournament in 2015 and took our events global.
By 2015, over 1,125 teams had participated in our Danish Sensational Street Football Tournaments. Since then, we've expanded to 17 countries, developing 25 tournaments and organizing leagues in Argentina, Jordan, and the US. Additionally, we've trained 115 coaches.
The Global Goals are also known as the the Sustainable Development Goals (SDGs). These Goals aim to end poverty, protect the planet, and ensure global peace and prosperity by 2030.
Our programs are: Global Goals World Cup (GGWCUP), Sensational League, Eir Coach, and Global Goals School Cup.
Our sports programs are designed for women, placing them center stage. Here, they get to own their journey, develop solutions together and thrive!
Goals Signed, Games Played
The Global Goals World Cup kicked off in Copenhagen, Denmark, on May 15th 2016, just eight months after the Global Goals were signed by 193 UN member states.
We are Award-Winning in Forecasting Sports Trends for Women
2023 Majken Gilmartin is listed as number 11 out of 30 game changers who push the boundaries in sports. Listed by ISPO (World’s largest sports fair)
2021 Power, Together Award. GGWCUP awarded by Reykjavik Global Forum and WPL (Women Political Leaders)
2019 The Global Goals Award. GGWCUP awarded by the Danish government
2019 Czech Republic SDG Award. GGWCUP awarded by Association of Social Responsibility and Ministry of Foreign Affairs
2016 IOC Trophy for Women and Sport for Europe. Majken Gilmartin awarded by the Olympic committee
2011 Inclusion Award. EIR Soccer awarded by Red Cross and Roskilde Music Festival
2004 Best Grass Root Event. EIR Soccer’s Sensational Football Tournament awarded by UEFA
Impact and Influence
Our Programs Are Making a Difference in the World
Before 2025, 11.000 players in our network
Hosted 25 Global Goals World Cup tournaments
After 2015, 7,800 network players reached over 1.9 million people face-to-face
Active in 17 countries through events & leagues
261 League players across 22 teams
Certified 115 Coaches
1,067 grade 11 students engaged through school league
From Street Soccer to Global Goals: Our History of Making a Positive Impact:
2024
First GGWCUP International Finals in Saudi Arabia (third tournament in the Kingdom). 13 teams from 10 different countries participated.
Completed the first ever U.S. league starting in Detroit. Season from January through March.
2023
Raising funds to establish GG Impact League in the U.S.
First GGWCUP in Nigeria hosted by 17GoalsAfrica.
First GGWCUP Palestine hosted by Human Supporters Association and Rise For Good
First GGWCUP Colombia hosted by Impact Hub in Medellin.
Launched second League season in Jordan in the spring with 85 players.
2022
LaLiga and EIR Soccer signed a Memorandum of Understanding (MoU), through which LaLiga has offered consultancy services to support the League globally. Press Release.
Launched first league season in Jordan with 102 players.
First GGWCUP Norway hosted by Bærekraftsfestivalen.
Third GGWCUP Denmark hosted by Permasport.
Second GGWCUP Saudi Arabia hosted by Sports for All Federation.
2021/22
EIR is receiving DKK 1.5 million for the project Football League Jordan 2022–2023. The project will take place in Jordan. Press Release.
Launched the second Eir Coach Program. A grant from Denmark's Novo Nordisk Foundation and support from HIKMA Jordan enabled us to launch the 1-year program in Jordan. 344 women applied to join the program, 102 were selected and graduated November 26 2022. Local implementor was Rise for Good. Summary report.
First GGWCUP Jordan hosted by Rise for Good
First GGWCUP Saudi Arabia hosted by Sports for All Federation.
2021
Power, Together! Award given by Reykjavik Global Forum and WPL. “Reykjavík Global Forum – Women Leaders 2021 recognizes the importance of a global sports organisation launched in Denmark with the ‘Power, Together Award’.” Press release.
GGWCUP Iceland Finals hosted by Reykjavík Global Forum - Women Leaders 2021 and Young Professional Women in Iceland (UAK).
Sports for All Federation announced the first ever Global Goals World Cup Saudi Arabia. Sports for All Federation supported Team Greens playing in Copenhagen in 2019 and in NYC the same year.
2020
GGWCUP East Africa hosted by former GGWCUP player and author Mariam Mpaata: “We strongly believe that as women we have power to create change. Because we are influencing both our sisters, our husbands and our children everyday. Football has became a useful tool that gives us courage to amplify our voices.”
2019
Second GGWCUP Bangkok hosted by NIST, Chelsea Foundation and UNDP.
First GGWCUP Mumbai, India. Hosted by Sustainable Mindz.
Second GGWCUP Denmark. Thirty teams from across Europe united in Copenhagen for the world.
Verdensmålsprisen (The Global Goals Award), an honorary award given by The Danish Government.
First GGWCUP Prague hosted by the Association of Social Responsibility.
Czech Republic SDG Award Given by Association of Social Responsibility.
Fourth GGWCUP NYC Finals during the during the UN General Assembly Week. We presented a legendary lineup of artists, royals, disruptors, change makers and innovators. And proud to partner with SAP Next-Gen who mobilize citizens and foster purpose-led engagement to enable the world to meet its 2030 targets.
2018/19
Lionel Messi shared about the the very first League launch in Buenos Aires, Argentina. On April 21, 2018, in collaboration with the City of Buenos Aires, The Danish Embassy in Buenos Aires, and legendary football club Boca Juniors.
First Global Goals World Cup in the MENA region: GGWCUP UAE hosted by Sustainable Mindz.
Third GGWCUP NYC Finals during the UN General Assembly Week.
First Caribbean event GGWCUP Dominica
First GGWCUP Johannesburg
Launched the first EIR Coach Program in Europe. 13 coaches from 12 different European countries graduated. The program is a 1-year program and offer a new purpose driven coach and player culture for women. Supported by Erasmus+.
2017
First GGWCUP on the African continent: GGWCUP Nairobi hosted in partnership with Save the Children and the Danish Ministry of Foreign Affairs.
First GGWCUP Bangkok hosted by NIST, Chelsea Foundation and UNDP.
2016
Majken Gilmartin is awarded the IOC Trophy for Women and Sport, Europe. Given by the Olympic committee.
First Global Goals World Cup in Copenhagen.
The Global launch of GGWCUP was held in New York City on September 19th alongside the Social Good Summit @92Y with support from the Danish Ministry of Foreign Affairs, UNDP and Goodwings. We got our first ambassadors: Lene Nystrøm (Aqua), Birgitte Hjort-Sørensen (Borgen), Nikolaj Coster-Waldau and Victor Ochen.
2015
Global Partnership with UNDP.
World leaders agreed to 17 Global Goals to overcome the World's Challenges. They are also known as the world’s biggest to-do list and the Sustainable Development Goals (SDGs).
2011
Awarded by Red Cross for creating Asylum United. Asylum United uses football to create community and network for women in asylum centers in Denmark.
2004 - 2015
Sensational Street Football Tournaments in the city of Copenhagen and at Roskilde Music Festival, Denmark. Annually 120 teams participating.
2008
Released the first football designed to fit the physicality of female players, reducing injuries and maximizing the game experience.
2004
Organized the first Sensational Football Tournament for 120 teams. The tournament concept became an annual street event in Copenhagen and during the warm-up days at Roskilde Music Festival.
The Sensational Football event was awarded by UEFA for building best grass root event.